VW  "THE FORCE" - SUPER BOWL 2011

Regarded as "The Ad That Changed Super Bowl Commercials Forever", this :60 received more than one million views overnight when it was first released, and since then it has received over 61 million views to date.  Led the project with quite a bit of finishing and hidden work.  Overall product (car) + sheet metal enhancements, cleanups, and rig removals.  Extended the hedge in the background, removed street's elevated power lines/electric cables going through the trees (without removing any trees). Graded and matched a pickup shot to the rest of the colored/graded transfer. Also, speed changes' work, fixes, & finessing (for this :60 as well as for the cutdowns and a teaser), etc.  Wiki link.

 

 

 

 

Agency:      deutsch

Director:   Lance acord

online:       union / resolution

 

lead flame

conform

compositing

product enhancements

clean Ups / touch ups

rig removal

Online / Finish

versioning